Marketing Strategy

A successful marketing plan must be based on clear thinking, a good knowledge of the market place and your capacity as an organisation to deliver.

Thinking strategically can be the tricky bit. It involves taking time to step back, ask questions and shift through fact and fable in order to arrive at a sharp analysis of the current situation. In marketing terms this means undertaking a situational analysis, marketing audit and market assessment.

Working out where you are, where you want to be and how you are going to get there is the basis of all successful strategies.

Once this is in place you are ready to put your marketing plan together.

Working with Christina was a delight.  She understood and honed in on what was quite a broad and wooly brief, and provided us with information that was useful and apropos.  Her analysis of the information she gathered anticipated many of our questions.  We were very happy to have Christina representing our organisation at the other end of a telephone/email.  She is great fun to work with, and we would be more than happy to do so again.
Richard Povall, Aune Head Arts, www.auneheadarts.org.uk

CDC offers the skills and experience to devise a marketing strategy that relates to your business and organisational planning goals.