Research

CDC offers a research service, both as part of the strategic planning and market assessment process and as ad hoc work to assist organisations and individuals in their planning.

As an expert in the process of desk research, Christina has experience of mapping trends within the cultural sector so as to inform local, regional and national policy.

Thorough desk research leads to a sharp analysis of a strategic operating environment as part of the marketing audit process. It provides a valuable way of finding the best strategic fit in order to locate partners, alliances and areas of market potential for development.

As a means to exploring motivations, perceptions and barriers, qualitative research – including one-to-one interviewing, depth/executive interviewing and focus groups – is an vital part of the research process. Christina is a Market Research Society trained qualitative research facilitator and has wide ranging experience of planning and delivering qualitative research – and ensuring that the findings are interpreted within a marketing context.