Marketing Strategy

By putting marketing planning at the heart of the process, CDC has successfully delivered a wide range of cultural sector strategic plans, including Activity Plans and Business Plans to support Heritage Lottery Fund applications. Working out where you are, where you want to be and how you are going to get there is the basis of all successful strategies.

A winning strategy also requires clear thinking, a good knowledge of the market place and the capacity as an organisation to deliver.

Thinking strategically can be the tricky bit. It involves taking time to step back, ask questions and shift through fact and fable in order to arrive at a sharp analysis of the current situation. Employing the services of CDC enables you to review your organisation’s potential and make informed decisions relating to your forward plans.

Marketing Action Planning

With the foundation of a strategy in place, a Marketing and Communications Plan will determine the most effective ways of reaching your audiences and users. By getting the right mix of on-line and off-line marketing, PR and advertising a successful plan action plan will create real impact, increase your profile and build your income and audiences.

CDC will assist you with your marketing & communications planning to make sure that you understand the potential of each part of the communications mix, to ensure your budget works hard for you and to develop ways to evaluate your actions so that you know what works well and what doesn’t.

Christina works closely with specialists so as to offer comprehensive knowledge and service.